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中国品牌日:森拉特秉承工匠精神铸造世界品牌暖气片

China Brand Day: Sunnat adhering to the spirit of artisan casting world brand radiator

2017-05-12

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    2017年5月10日被定义为是第一个“中国品牌日”。

中国品牌日:森拉特秉承工匠精神铸造世界品牌暖气片

    品牌是企业的生命,同样也是一个国家综合实力的组成。关于品牌的无形价值,可口可乐公司创办人阿萨·G·坎德勒曾言:“即使我的企业一夜之间烧光,只要我的品牌还在,我就能马上恢复生产。”

    据悉,国家发改委将联合中宣部、工业和信息化部、农业部、商务部、工商总局、质检总局、国务院国资委和食品药品监管总局九大部门共同举办“中国品牌日”活动。

    那么,从国家层面宣布设立“中国品牌日”究竟为何?

    从“中华老字号”到“中国百强品牌”,中国品牌在传承与创新中不断发展,在转型升级中走向世界。改革开放30多年以来,中国GDP超日本成为世界第二大经济体的同时,也使得“让世界知道中国造”变成现实。

《今日美国》曾这样描述美国人一天的生活:早晨,叫醒美国人起床的闹钟有1/3印着“中国制造”;紧接着洗手间里的塑胶遮帘、体重秤、卷发器以及吹风机大多产自中国;出门上班穿的衣服有17%是“中国制造”;办公室桌子上摆放的木制书框、各类小文具同样是来自中国;晚上睡觉前,需要关闭的台灯或吊灯大约一半是“中国制造”。

    尽管“中国制造”早已遍布全球,可中国在世界上的知名品牌却凤毛麟角。世界品牌实验室公布的2016年度《世界品牌500强》排行榜显示,中国仅有36个品牌上榜。相对美国227个上榜品牌的体量及中国13亿人口而言,中国品牌显然还处于“第三世界”。而且,中国上榜品牌以“老面孔”为主:茅台、中国银行、海尔等。

中国品牌日:森拉特秉承工匠精神铸造世界品牌暖气片

    不仅品牌发展严重滞后,留给“中国制造”的时间也不多了。

    据德勤数据,在美国、德国、日本、韩国、中国、印度这六大制造业重点国家中,中国仅在成本上优势明显。近年来,随着人口红利褪去及其他东南亚国家制造业的发展,中国的成本优势也在下滑。德勤和美国竞争力委员会同时预计,在2020年前,制造业竞争指数方面,中国将下滑并可能被美国超越,且与德国、日本等国相比,中国制造的竞争优势正不断缩小。

在此背景推动下,品牌建设成为了顶层议题。2014年,习近平总书记在河南考察时提出,“推动中国制造向中国创造转变,中国速度向中国质量转变,中国产品向中国品牌转变。”

    次年,李克强总理在作《政府工作报告》时,也提出要“加强质量、标准和品牌建设”。2016年,国务院印发《关于发挥品牌引领作用推动供需结构升级的意见》,提议设立“中国品牌日”,大力宣传知名自主品牌,讲好中国品牌故事。

高层对品牌建设的深度关注,与中国中等收入群体持续扩大及消费结构不断升级不无关系。根据国际经验,一个国家的人均GDP达到3000美元时,就开始进入品牌消费时代。早在2015年,我国人均GDP便已达到7924美元。

    另一方面,品牌也是一个国家竞争力和国际地位的核心体现。据经济合作与发展组织统计,知名品牌占全球商标总量的比重仅为3%,但却占据了全球市场40%的份额和50%的销售额。由此可见,设立“中国品牌日”不仅能优化经济质量,更是“中国制造”走出去的必经之路。

森拉特暖通秉承工匠精神,铸造世界品牌。

中国品牌日:森拉特秉承工匠精神铸造世界品牌暖气片

    作为中国散热器十大品牌之一的民族企业森拉特暖通,将工匠精神坚持了十四年,并凭借自成立初始便一以贯之的匠心理念及出色的产品品质和特性,站稳了国内和国际暖气片高端市场上。

    早在2006年,森拉特暖通的暖气片市场便已涉猎英、法、德、意、西班牙、希腊等欧洲13国。到了2008年,森拉特暖通企业年贸易额就已达到7000万元,钢制电镀暖气片出口位居全国靠前,并获得中国采暖散热器十大品牌荣誉。

近些年来,森拉特暖通在延续工匠精神传统价值内涵的同时,不断创新与创造,一直升级产品外观、优化工艺技术,其间总共获得68项专利设计。

当然,无论是质量提升、技术创新,还是文化传承,品牌建设都离不开严谨认真、精益求精、追求完美的工匠精神。“十年树企业,百年树品牌”,我们只有潜下心来做专、做精、做细、做实,好品牌才能灵动。


    May 10, 2017 was defined as the first "Chinese brand day".

    Brand is the life of the enterprise, is also a national comprehensive strength of the composition. On the intangible value of the brand, Coca - Cola founder Asa G Candler once said: "Even if my business burned overnight, as long as my brand is still, I can immediately resume production.


    It is reported that the National Development and Reform Commission will jointly organize the "China Brand Day" activities jointly with the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, the SASAC of the State Council and the nine departments of the Food and Drug Administration.


    So, from the national level announced the establishment of "China Brand Day" What is it?

    

    From the "old Chinese" to "China hundred brands", the Chinese brand in the inheritance and innovation in the continuous development, in the transformation and upgrading to the world. Since the reform and opening up more than 30 years, China's GDP has become the world's second largest economy at the same time, but also makes "let the world know that China made" into reality.


    "USA Today" has described the American life of the day: morning, wake up the Americans get up the alarm clock 1/3 printed "Made in China"; followed by the bathroom plastic curtains, scales, hair curlers and hair dryer mostly Produced in China; out of work to wear clothes 17% is "Made in China"; office table placed on the wooden frame, all kinds of small stationery is also from China; at night before going to bed, need to close the lamp or chandel about half Is "Made in China".


    Although "Made in China" has been around the world, but in China in the world's well-known brands are rare. World brand laboratory announced the 2016 "World Brand 500" list shows that China has only 36 brands on the list. Relative to the United States 227 list of the brand's volume and China's 1.3 billion population, the Chinese brand is clearly in the "third world." Moreover, the Chinese list of brands to "old face" mainly: Maotai, Bank of China, Haier and so on.

    Not only the development of a serious lag in the brand, leaving the "Made in China" time is not much.


    According to Deloitte, in the United States, Germany, Japan, Korea, China, India, the six major manufacturing countries, China only in the cost advantage. In recent years, with the demographic dividend faded and the development of other Southeast Asian countries, China's cost advantage is also declining. Deloitte and the US Competitiveness Committee also predicted that by 2020, the manufacturing competition index, China will decline and may be the United States beyond, and with Germany, Japan and other countries, compared to China's manufacturing competitive advantage is shrinking.


    Driven by this background, brand building has become a top issue. In 2014, General Secretary Xi Jinping proposed in Henan, "to promote the Chinese manufacturing to China to create a change in China's speed to China's quality change, the Chinese products to the Chinese brand change."


    The following year, Premier Li Keqiang in the "government work report", also proposed to "strengthen the quality, standards and brand building." In 2016, the State Council issued "on the brand to play a leading role in promoting the upgrading of supply and demand views," proposed the establishment of "China Brand Day", vigorously promote well-known brands, speak good Chinese brand story.


    High-level attention to brand building, and China's middle-income groups continue to expand and the consumption structure is not unrelated. According to international experience, a country's per capita GDP reached 3,000 US dollars, began to enter the brand consumer era. As early as 2015, China's per capita GDP has reached 7924 US dollars.


    On the other hand, the brand is also a national competitiveness and international status of the core embodiment. According to the Organization for Economic Co-operation and Development statistics, well-known brands accounted for only 3% of the total global trademark, but accounted for 40% of the global market share and 50% of sales. This shows that the establishment of "China Brand Day" can not only optimize the economic quality, but also "Made in China" to go out of the only way.


    Sunnat HVAC adhering to the spirit of artisans, casting the world brand.

    As one of the top ten brands of Chinese radiator Sunnat warmth, the spirit of artisans adhere to the fourteen years, and by virtue of the establishment of the original will be consistent with the ingenuity of the concept and excellent product quality and characteristics, International radiator on the high-end market.


    As early as 2006, Sunnat HVAC market has been involved in the British, France, Germany, Italy, Spain, Greece and other 13 countries in Europe. In 2008, the company's annual trade volume has reached 70 million yuan, steel plating radiator exports ranked first in the country, and access to China's top ten brands of heating radiator brand honor.


    In recent years, Sunnat HVAC in the continuation of the spirit of the traditional value of craftsmen at the same time, innovation and creativity, has been to upgrade the product appearance, optimize the technology, during which a total of 68 patented design.


    Of course, whether it is quality improvement, technological innovation, or cultural heritage, brand building are inseparable from the rigorous, excellence, the pursuit of the spirit of the perfect craftsmen. "Ten years tree business, a hundred years tree brand", we only have the potential to do special, do fine, do fine, do real, good brand to Smart lasting.