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2017森拉特门店终端培训 精英集结

2017 Sunnat store terminal training elite assembly

2017-07-14

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  为了进一步提升森拉特门店销售骨干的能力素养,7月12日至7月14日,2017森拉特门店销售精英培训班如期举行,来自全国各地近40名终端新晋销售精英,汇聚森拉特总部,开始了2天1夜的全封闭式销售技能培训。

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  随着森拉特(SUNNAT)在国内市场的不断发展壮大,组建与培养一批优秀的销售精英团队做强终端,成为森拉特品牌发展的重中之重。作为森拉特暖通的新生力量,新晋的经销商及门店导购的经营水平、服务水平及整体素养不仅关系到经销商自身的发展,也会影响到整个企业的发展。

  森拉特集中优势资源,组建精英培训讲师团。讲师团成员拥有丰富的终端实战经验、深厚的销售理论知识,从森拉特的每一款散热器开始,深入浅出地讲解全面的产品知识、实用的销售技巧。

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  此次培训课程涉及森拉特品牌历史与文化、森拉特产品知识、VR操作技巧、销售技巧以及终端销售活动策划分享等干货。

  纵观暖通行业经销商的整体发展便不难发现,在新的市场挑战冲击下,越来越多长期受限于传统运营思维、“坐等客来”的终端门店经销商,因缺乏创新的经营思路、不具备系统的专业技能和营销思维,进而在市场竞争中败下阵来。

  而未来的暖通行业需要的不再是传统意义上门店“导购”,而是需要一批掌握产品、营销、策划、沟通等相关专业能力的全面发展型销售精英团队。当下,如何保证经销商团队在未来的竞争中具备优势,是每一家暖通企业都不容小觑的问题。

  为此,森拉特暖通对症下药,在森拉特门店销售精英培训班中,从实践和理论两方面入手,打造全面发展的门店销售精英团队。

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  在此次培训中,森拉特门店销售精英们还参观了森拉特暖通工厂总部,从选材、打磨、焊接、喷涂、打压、测试、包装等一步步了解森拉特暖气片的整个制作流程。通过这种理论与现场实训相结合的方式,更好的掌握森拉特产品知识,真切的感受森拉特暖通的企业文化。

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  更值得一提的是,森拉特暖通落实奖励机制,对本次培训班中考试成绩优异的每位学员颁发荣誉证书及奖品,以激励他们快速成长。

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  举办门店销售精英的培训,是企业整体方向规划的关键部分,众多销售精英表示,在这次培训中受益匪浅,同时也大大增强了销售信心。森拉特暖通也将会经常举行类似培训活动,以带动与全国终端门店不断地向前发展一如既往的为全国的经销商提供更强大的技术支持,秉承着互利双赢的合作精神,共同构筑森拉特暖通百年梦想。


  In order to further enhance the capacity of the sales of the backbone of the store sales capacity, July 12 to July 14, 2017 Sunnat store sales elite training courses held from around the country nearly 40 terminal sales elite, gathered in the Sunnat headquarters training base, began a 2 day and one night of the closed sales skills training.

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  With the SUNNAT in the domestic market continues to grow and develop, set up and cultivate a number of outstanding sales elite team strong terminal, become Sunnat brand development of the most important. As Sunnat HVAC new force, the new dealer and store shopping guide operating level, service level and overall quality is not only related to the development of their own dealers, will also affect the development of the entire enterprise.

  Sunnat concentrated resources, the establishment of elite training lecturers. Lecturer members have a wealth of experience in the terminal, deep sales of theoretical knowledge, from the Senate every radiator began, explain the profound things in a simple way to explain the full range of product knowledge, the most practical sales skills.

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  The training course covers the brand name and culture of Sunnat brand, the knowledge of product, VR operation skill, sales skill and the sale of terminal sales activities.

  Throughout the overall development of HVAC industry dealers is not difficult to find, under the impact of the new market challenges, more and more long-term limited by the traditional operating thinking, "sit and wait" terminal store dealers, due to lack of innovation Business ideas, do not have the system of professional skills and marketing thinking, and then defeated in the market competition.

  The future of the HVAC industry is no longer the traditional sense of the store "shopping guide", but need a group of products, marketing, planning, communication and other related professional ability of the comprehensive development of the elite sales team. Now, how to ensure that the dealer team in the future competition with the advantage of each HVAC companies can not be underestimated the problem.

  To this end, Sunnat Warming the right remedy, in the Sunnat store sales elite training courses, from the practice and theory in two aspects, to create a comprehensive development of the store sales elite team.

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  In this training, the sales staff of the company also visited the headquarters of the company, from the selection, grinding, welding, spraying, pressing, testing, packaging and other step by step to understand the whole production of the Radar radiator Process. Through this theory and the combination of on-site training in a way to better grasp the knowledge of Sun Latt product, the real feelings of Sunnat HVAC corporate culture.

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  It is worth mentioning that, Sunnat HVAC implementation of the incentive mechanism, the training class in the examination results of each student awarded honorary certificates and prizes to encourage them to grow fast.

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  Held the store sales elite training, is the key part of the overall planning of the enterprise, many sales elite said that in this training benefited, but also greatly enhanced sales confidence. Sunnat HVAC will also be held similar to regular training activities to drive with the national terminal stores continue to move forward, as always, for the country's dealers to provide more technical support, uphold the spirit of mutual benefit and win together to build Sunnat Warming a hundred years dream.